Have you ever felt a twinge of hesitation when someone asks for your website link? Maybe you mumble, “Oh, it’s a bit outdated…” or “I’m still tweaking it.”
Trust me, I’ve been there.
In the early days of my business, I DIY-ed my website on a tight budget. It served its purpose initially, but as my business evolved, it no longer reflected my brand’s growth and professionalism. I realized that my outdated site was potentially turning away clients before they even had a chance to know me.
That’s when I realized — it was time for a website redesign.
Your website should be your 24/7 salesperson, working tirelessly to attract and convert visitors into loyal clients. If that’s not happening, it might be time for a revamp.
Prefer to listen? This post is based on Episode 11 of the Waves of Impact Podcast! Click below to tune in!
Let’s dive into three signs that your website could be holding your business back — and simple fixes to turn it into a client-attracting powerhouse.
3 Signs You Need a Website Redesign
1. You Hesitate to Share Your URL
Be honest: When someone asks for your website, do you confidently send the link—or do you find yourself saying… “Oh, it’s a little outdated…” or “I mostly use Instagram, but you can check it out…” If you’re not proud to send people to your website, that’s a huge red flag.
If you’re not sure, open your website right now and ask yourself:
- Does this website reflect my current brand and expertise?
- Would I be excited to work with me based on this site?
If you answered no to either of those questions, a website redesign could be exactly what you need.
2. Your Site Isn’t Generating Leads or Sales
Your website should be more than a digital brochure—it should actively generate leads and sales. Ask yourself: Are visitors booking calls, signing up for your email list, or purchasing from your site? Is there a clear call-to-action (CTA) leading them to the next step? If the answer is no, your website isn’t doing its job.
Add a compelling CTA to your homepage. Whether it’s “Schedule a Free Consultation” or “Download Our Free Guide,” make sure it’s clear, enticing, and easy to find. A website redesign isn’t just about making things look pretty—it’s about making your site work for you.
3. Your Website Looks & Feels Outdated
First impressions matter. If your website looks dated or cluttered, potential clients might assume your business is outdated too. Some common signs of an outdated website are things like slow loading time, clunky navigation, text-heavy pages without clear headlines, and a design that isn’t mobile-friendly.
Visit your website on both desktop and mobile. Does it look modern and easy to navigate? Is it optimized for mobile users? If it feels stuck in the past, a website redesign can give your business a fresh, polished look that builds credibility and trust.
Simple Fixes to Get Your Website Back on Track
- Refresh Your Design: A modern, clean design can make a world of difference. Consider updating your site’s theme or layout to reflect current aesthetics.
- Update Your Content: Ensure that your services, testimonials, and portfolio are current. Outdated information can deter potential clients.
- Optimize for Mobile: With the majority of users browsing on mobile devices, a responsive design is non-negotiable.
Just like when the Training Institute came to me, their website was… well, just a logo and a bunch of text. It didn’t reflect their expertise, and it wasn’t helping their audience trust them or take action on their services.
Fast forward to now… their new website has a clear message, professional branding, and a seamless user experience.
Customers are making high-ticket purchases with complete confidence now, knowing exactly who they’re working with and the value the Institute offers.
This is the power of a strategic, well-designed website.
Conclusion:
Your website is often the first impression potential clients have of your business. If your website isn’t bringing in leads, feels outdated, or no longer represents your brand, a website redesign might be exactly what you need.
Feeling overwhelmed with the thought of putting this all together? Don’t worry; I’ve got something to make this easier. Download my FREE “Perfect Customer Journey Map”— a step-by-step guide to transforming your website into a client-converting machine. https://jessierichardsdesigns.com/map
What’s ONE thing you’d love to change about your website? Drop a comment below or tag me on Instagram @JessieRichardsDesigns!
Remember, you’ve got this, and I’m here to support you every step of the way. Entrepreneurship can be messy sometimes, but to succeed and truly reach your goals, you’ve got to be willing to ride the waves!
