A few years ago, I had a client — a talented coach for content creators — who was doing everything right on paper.

Solid traffic? Check.
Engaged email list? Check.
Great content? Double check.

But when it came to actually booking clients?
Nothing was happening.

And it all traced back to a question so many entrepreneurs struggle with:
Should you list prices on your website, or is it better to wait until people inquire?

(Short answer: listing your prices strategically can make a massive difference — and today, I’ll show you how.)

🎧 Prefer to listen? This post is based on Episode 22 of the Waves of Impact Podcast! Click below to tune in!

Mistake #1: Hiding Your Pricing (And Losing Trust)

It’s tempting to think that hiding your pricing makes you more “exclusive.”
But in reality?

It creates uncertainty.
And uncertainty makes people pause — not purchase.

When you list your pricing (even just a starting range), you:

• Build immediate trust
• Show confidence in your value
• Filter in the right leads and filter out the wrong ones

People want to know what they’re walking into.
Transparency removes friction.

Mistake #2: Thinking You’ll “Explain It Later

You shouldn’t have to spend your precious call time justifying your rates.

If you’re constantly getting DMs that say:

• “How much do you charge?”
• “Can you send me your prices?”

…it’s a sign your website isn’t doing its job.

Listing your price range saves you energy — and sets expectations before you ever hop on a Zoom call.

More importantly, it makes you look like the pro you are.
Professionals lead with clarity, not secrecy.

What Happens When You Share Your Prices?

If you’ve been wondering, Should you list prices on your website? — the answer comes down to clarity, confidence, and positioning yourself as a professional.

When you show up with clear pricing on your website:

• 🛡️ You protect your time by only talking to serious buyers
• 🤝 You build trust with potential clients
• 🚀 You move people toward action faster because they know exactly what to expect

It also elevates your brand.
Because nothing says “premium” like a confident, transparent approach.

When Might You Not List Your Pricing?

There are situations where not listing full pricing makes sense, like:

• Fully custom, project-based offers
• Variable pricing that changes frequently
• Brand-new businesses still finalizing offers

Even then, you still want to give people an anchor:

• “Custom packages start at $2,000.”
• “Most clients invest between $3,000–$5,000.”
• “This is a premium-level experience designed for serious entrepreneurs ready to grow.”

Context matters.
Give potential clients something to self-qualify before they reach out.

Clarity Always Wins

Whether you decide to list your full rates or a starting range, answering the question Should you list prices on your website can change how you attract clients.

Here’s the real truth, friend: Not everyone who visits your website is supposed to work with you.

Your job isn’t to convince everyone.
Your job is to make it easy for the right people to say YES.

By sharing pricing openly — whether that’s a range, a starting point, or context about your offer — you’ll:
✨ Save time
✨ Build trust
✨ And attract the people who are already ready to invest in your work.

You’re the expert.
Let’s make sure your website reflects it.

And if you want extra help mapping out the full journey your clients should take across your site (so you never wonder what to say or where to say it), I’ve got you! Download my FREE Perfect Customer Journey Map — It walks you through every stage your dream client should move through on your site — and shows you exactly where the gaps might be.

Remember — you’ve got this, and I’m here to support you every step of the way. Entrepreneurship is messy sometimes, but to succeed and truly reach your goals, you’ve got to be willing to ride the waves!