Are Websites Dead? Not Even Close — Here’s What You Actually Need to Know
Let’s first address the question that’s been floating around the online space lately: Are websites dead?
Spoiler alert: Nope. Not even a little.
But I get why you’re asking. Between funnel platforms like Go High Level, social-first selling strategies, and all the talk about micro offers and automated sales systems — it’s easy to wonder if your website still matters in a world obsessed with quick conversions.
Here’s the truth I want you to walk away with today: Funnels get the sale. Your website builds the brand. And you need both to scale sustainably.
So let’s break down exactly why your website is still one of the most powerful tools in your business — and how to make sure it’s doing the job it’s meant to do.
🎧 Prefer to listen? This post is based on Episode 33 of the Waves of Impact Podcast! Click below to tune in!
Why This Conversation Matters
I work with so many online business owners who have launched amazing offers — but they’re stuck in this cycle of chasing the next funnel, the next platform, the next growth hack…
…all while secretly avoiding their website like it’s that awkward junk drawer in the kitchen they don’t want to open.
But here’s what I’ve seen time and time again: If your website doesn’t reflect your expertise, your positioning, or your brand’s next level — you’ll keep running into friction, even if your funnel “works.”
Your website is your digital home. It’s the space people go to validate who you are, what you do, and whether they trust you enough to hand over their money.
So when your website is outdated, unclear, or completely disconnected from your current strategy — it creates silent resistance. People pause. They bounce. They hesitate. That hesitation? It costs you sales.
Your Website vs. Your Funnel: What’s the Difference?
Funnels are destination-based. They’re meant to move people through a specific path — usually tied to one offer, one problem, and one conversion point.
Your website is an ecosystem. It holds the bigger picture of your brand, your body of work, your authority, and the journey you walk your audience through.
So are websites dead? Not even close.
I get it. A high-converting funnel with a shaky brand behind it might get a few quick wins — but it doesn’t build long-term credibility or trust.
And that’s what your website is designed to do.
3 Things Your Website Should Be Doing for You Right Now
- Clarify your value and positioning — our website should make it crystal clear who you help, how you help them, and why you’re the one to trust. Within seconds, your dream client should feel like, “Yep, I’m in the right place.”
- Support your funnel strategy — not compete with it. Your website and funnel can (and should) work together. Use your website to educate, nurture, and build trust — so that when someone hits your funnel, they’re already warmed up and ready.
- Reflect your growth — If your website still looks like your “just launched” version of you, it’s time for a glow-up. Your visuals, voice, and structure should all align with the current version of your business and the level of buyer you’re calling in.
If You’ve Been Ignoring Your Website… This Is Your Sign
You’ve likely poured time and money into funnels, templates, and maybe even a course or two about automating your sales.
And that’s great — but if the foundation your leads land on doesn’t match the promises your funnel made, that’s where conversions drop off.
So no, your website isn’t dead. It’s just being asked to do a job it was never designed to do — or it’s sitting unfinished because you’ve been told it’s not urgent.
But if you want to be seen as a true expert…
If you want people to land on your site and immediately trust that you’re the real deal…
If you want to stop losing leads to hesitation and confusion…
Your website needs to be just as strategic as your funnel.
Ready to Build a Website That Converts AND Reflects Your Brand’s Next Level?
If this hits home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.
Join me in my 3-day live workshop: Unlock Your In-Demand Brand.
This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.
We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.
This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.
I’ll walk you through the exact steps to:
- Why your current branding might be blocking conversions
- The 3-second test your website needs to pass
- How to align your visuals, message, and positioning to attract premium buyers
So if you are asking yourself ‘are websites dead?’ I can confidently say… No, your website isn’t dead. It just needs to finally do its job.
To build the brand that creates impact and income — you need a website that is built to connect and convert.
