Before you automate everything, let’s talk about the number one topic hitting your email inbox right now: Is AI coming for your content? Your design? Your strategy?

That’s why the question everyone’s whispering right now is Will AI replace course creators and designers? Depending on who you ask, the answer either sounds like a warning or a wild exaggeration—but the truth is somewhere in between.

If you know, you know — it feels like the pressure to automate everything is louder than ever. “Write your emails with AI. Create your branding with AI. Build your funnel with AI. Schedule your posts with AI.”

You’ve probably wondered: “Should I be doing more with AI?”
“Am I falling behind?” “Is this going to make my brand irrelevant?”

Let’s clear the air. In this post, my goal is to get honest with you about the rise of AI — the excitement, the fear, and the line between what it can do and what it absolutely shouldn’t replace in your business.

🎧 Prefer to listen? This post is based on Episode 35 of the Waves of Impact Podcast! Click below to tune in!

The Truth No One Is Saying Out Loud

You can use AI to speed up your content — but it can’t replace the heart, soul, and strategy behind your brand.

Your brand — the one that connects, converts, and earns trust — It’s grounded in your energy. 

It’s rooted in your voice. In your perspective. It’s that magnetic clarity that stops your dream clients mid-scroll and makes them say: “She gets me.”

And no robot can replicate that.

Yes, AI can save you time. It can help you brainstorm faster. And it can help you get the ball rolling.

But what AI can’t do?

It can’t feel. It can’t create a connection. And it can’t build trust.

That’s your job — and it’s where your brand starts to stand out from everyone else automating every part of their brand online.

The Downside of Over-Automating Everything

Let’s be real: AI makes it so tempting to cut corners.

→ “Just let ChatGPT write my captions.”
→ “I’ll use Midjourney to design my brand.”
→ “Why bother writing website copy when AI can do it for me?”

But if you’ve been noticing your content isn’t landing the way it used to, if your audience feels disengaged or conversion rates are dipping, or if your brand suddenly feels a little robotic or off…

You’re not alone. That’s the cost of disconnecting from your voice.

Automation without alignment?  That’s how trust dies.

The Best Way To Use AI In Your Business

Here’s what I recommend — and how I personally use it inside my own business:

• Use AI as your brainstorming partner, not your copywriter. Let it help you break through blank page syndrome. But never publish raw AI output without your voice layered in.
  
• Let AI speed up your formatting, structure, and outlines. Your ideas, your expertise — just streamlined.
  
• Never outsource your brand voice to a bot though. Your tone, your story, your beliefs? That’s what makes your brand unforgettable. AI can’t own your message. You have to.
  
• Check in with your audience. If your content starts to feel “off,” don’t blame the algorithm. Ask yourself if you’ve unintentionally disconnected.

The bottom line is AI is a tool — not a shortcut to trust.

And it’s not replacing creative entrepreneurs who know who they are, who they serve, and how to say it powerfully.That’s where your brand wins.

Not with more tech. But with more clarity, connection, and consistency.

Build A Brand That Doesn’t Just Survive the AI Era — but Leads It

If this episode hit home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.

Join me in my 3-day live workshop: Unlock Your In-Demand Brand.

This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.

We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.

This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.

I’ll walk you through the exact steps to:

• Identify the gaps in your current website + brand
  
• Learn what makes people actually trust and buy from you
  
• And confidently evolve your online presence so you can attract more aligned clients (without overhauling everything)

The brands that win?  They aren’t the most automated.  They’re the most human.