If your sales have been slower than expected… It might not be your pricing.
It might not be your funnel. It might not even be your offer.

The problem could be something much sneakier and more damaging: brand trust breakers.

Trust is the foundation of every sale. If your brand doesn’t instantly communicate clarity, confidence, and professionalism, it creates tiny moments of doubt — and doubt kills conversions.

In this post, I’m uncovering 5 hidden brand trust breakers that might be sabotaging your sales (without you even realizing it) and what to do instead.

🎧 Prefer to listen? This post is based on Episode 37 of the Waves of Impact Podcast! Click below to tune in!

Trust Breaker #1: Inconsistent Visuals

When your colors, fonts, and overall vibe change post to post, it confuses your audience. They may not say it out loud, but they feel the disconnect — and assume your offer might be just as messy.

Here’s How To Fix it:  Pick 2 brand colors, 2 accent colors, 1 CTA color, and 2 fonts you use everywhere. Keep your design consistent across Instagram, your website, emails, and freebies. Consistency builds credibility.

Trust Breaker #2: Vague Messaging

If someone visits your website or social media and can’t immediately tell what you do, who you serve, and how you help — they’ll bounce.

Here’s How To Fix it:  Simplify your messaging. Use clear, client-focused language. Ask yourself: Could a stranger repeat back what I do after skimming my bio? If not, it’s time to clarify.

Trust Breaker #3: The DIY Look

I get it — we all start scrappy. But at a certain point, a homemade look starts hurting your business.

Here’s How To Fix it: You don’t need a $10k rebrand — just upgrade where it counts. Clean up your design, invest in a template or design kit that aligns with your aesthetic, and elevate your online presence to match the quality of your offers.

Trust Breaker #4: No Proof of Results

If you’re not showing how you help — you’re not building trust. Testimonials are great, but what about real-time proof?

Here’s How To Fix it:  Share behind-the-scenes of your process. Offer helpful content. Deliver a “mini win” through a freebie or email tip. Let people see you in action.

Trust Breaker #5: You’re Not Confident in Your Brand

This is the sneaky one. Even with great visuals and messaging, if you don’t feel proud of your brand — it shows.

Here’s How To Fix it:  Start by cleaning up your brand presence and reconnecting to your bigger vision. Show up confidently. The energy you bring builds the energy your audience feels.

Bottom Line: Brand Trust Converts

If your visuals, messaging, or mindset are even slightly off, it creates disconnect — and that disconnect is costing you sales.

But when your brand is clear, cohesive, and confident? People notice. And then they buy.

Want to Build a Brand That Actually Works for You?

If this episode hit home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.

Join me in my 3-day live workshop: Unlock Your In-Demand Brand.

This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.

We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.

I’ll walk you through the exact steps to:

• Identify the gaps in your current website + brand
  
• Learn what makes people actually trust and buy from you
  
• And confidently evolve your online presence so you can attract more aligned clients (without overhauling everything)