Let’s be real for a second… You didn’t start this business to blend in.
And you didn’t pour your time and energy into becoming the expert you are… just to hide behind a brand that screams DIY or beginner.
Your brand shouldn’t look like a scrappy side project. It should reflect the premium transformation you actually deliver.
But when it’s full of DIY branding mistakes, its costing you consistent sales.
🎧 Prefer to listen? This post is based on Episode 24 of the Waves of Impact Podcast! Click below to tune in!
The Hard Truth About DIY Branding Mistakes That Nobody Is Saying Out Loud
Your visuals and messaging set the tone before you ever say a word.
Your dream client is sizing you up within seconds.
And when your branding looks misaligned, amateur, or outdated — it sends silent signals like:
- “I’m still figuring this out”
- “This is my side hustle”
- “I’m not sure if my offer is worthy of charging premium prices”
That disconnect? It’s not neutral.
It’s turning away clients who would’ve said yes — but didn’t feel the trust.
You might be delivering top-tier results, but your brand doesn’t prove it.
That’s how DIY branding hurts your business.
Your DIY Brand Is Giving Side Hustle Energy
A brand that’s costing you sales usually looks like this:
➡️ Confusing messaging that makes people ask, “Wait… what do you do again?”
➡️ Inconsistent visuals that look like five different Canva templates thrown into a blender
➡️ Pages that “get the job done” but don’t sell your value
Here’s what those DIY branding mistakes actually look like:
✨ You hesitate to promote your offers
✨ You overexplain on sales calls
✨ You undercharge because deep down, you don’t feel ready to raise your rates
It’s not about being flashy.
It’s about being aligned, confident, and unforgettable.
Going From Disconnected to Having An In-Demand Brand
One of my past clients (we’ll call her Sarah) had just wrapped her biggest launch… and still didn’t hit her numbers.
She thought she needed to add more to her offer or run more ads.
But when I looked at her brand, it was clear:
Her visuals and messaging were from two years ago.
She had evolved — but her brand didn’t match that next level energy.
And that mismatch was sending mixed signals to her audience.
They were seeing a beginner brand… for an expert-level service.
Once we refined her brand presence — cleaned up her color palette, simplified her site, and clarified her messaging — she went from converting at 16% to converting at a whopping 47%!
Same offer. Same strategy. But now her brand backed it up.
That’s what happens when you fix the branding mistakes that cost you sales.
Your Duct-Taped Brand Era Is Officially Over
You’re not building a starter business anymore. You’re ready to be seen, trusted, and chosen. And it starts with the way you show up. It’s time to shift from “just having a website” to creating a customer journey that actually works.
Join me for my live 3-day workshop: Unlock Your In-Demand Brand — This workshop is designed to help you clarify your messaging, elevate your brand, and map out a website strategy that attracts your dream clients. Save your seat now! I’m capping this live workshop at 15 people to keep it it personal, focused, and full of real-time feedback and strategy.
This is a high-impact, high-clarity experience where I’ll guide you through:
- Claiming your next-level identity (so you stop playing small online)
- Uncovering what’s actually holding your brand back from attracting premium clients
- And map out the exact strategy for building a brand presence that turns heads and converts into sales — without starting from scratch
This isn’t fluff. This is the work that shifts how you’re seen online, how you show up, and who you attract in the process. Save your seat now at www.jessierichardsdesigns.com/workshop
You’ve done the hard work to get here. Let’s make sure your brand has all it needs to prove it.
And remember — your brand isn’t just how you show up…
It’s how people feel when they meet your business for the first time. Let’s make them feel something that sells.
