Hey business bestie! Today we are talking about that moment when someone asks, “Do you have a website?” and your stomach drops. If you’ve felt that deep down, you’re dealing with a heavy dose of website shame — and you’re not alone.

A few years ago, I was helping other entrepreneurs build beautiful brands and stunning websites… while actively avoiding my own.

My homepage felt like a time capsule. The colors were off, the message felt fuzzy, and the vibe didn’t reflect the quality of the work I was doing behind the scenes. I knew I needed to fix it, but it felt overwhelming.

What if I told you that fixing your website shame doesn’t require a full rebrand or starting over from scratch? Let’s break this down so you can finally build a website you’re proud of.

🎧 Prefer to listen? This post is based on Episode 40 of the Waves of Impact Podcast! Click below to tune in!

You’re Not Behind, You’ve Just Outgrown Your Brand

If you’re hiding your site like it’s an old MySpace page, you’re not broken. Your offer isn’t broken.

You’ve just grown. Your business has evolved, but your website hasn’t caught up yet. That’s all. It’s time to ditch the shame and step into a professional website makeover that reflects who you are now — not who you were two years ago.

Signs You’re Struggling with Website Shame

Let’s do a quick check-in. Do any of these feel familiar?

• You hesitate to share your website link in conversations
• You DM your offers instead of sending people to your site
• You’ve had “redo website” on your to-do list for a year
• You know your current branding doesn’t reflect your offer
• Your homepage is cluttered, confusing, or just “meh”

If you’re nodding yes, it’s time for a change. But not a total rebuild — just a few key shifts that bring your site (and your confidence) up to speed.

5 Fixes to Ditch Website Shame and Build a Site You’re Proud Of

You don’t need a fancy custom site. You need clarity, confidence, and consistency. Here’s where to start:

1. Clarity Over Cleverness

Can someone land on your site and instantly understand what you do, who you help, and why it matters? If not, it’s time to improve your website confidence by simplifying your message. Think clear over clever every time.

2. Cohesive Visuals

Say goodbye to 7 font styles and colors that clash. Use consistent fonts, brand-aligned colors, and updated photography. This isn’t about being trendy — it’s about looking polished and professional (and reflecting the value you provide).

3. Simple Navigation

Guide your visitors, don’t overwhelm them. Strip your menu down to the essentials and create a clear path to purchase. Your website should make it easy to say yes to working with you.

4. Strategic Storytelling

Your copy should sound like you. Your dream clients should feel like you’re talking directly to them. Whether you’re bold, bubbly, calm, or cheeky — your brand voice matters.

5. Highlight What You’re Selling

Is it easy to buy from you? Your offer should be front and center — not buried 3 clicks deep. Build trust by giving visitors a clear reason to stay, explore, and eventually… buy.

You Deserve a Site That Matches Your Magic

No more hiding. No more apologizing for your outdated website.

Let this be the moment you finally upgrade your brand and build a site that reflects your next-level growth.

You don’t need a full rebrand, you just need a few intentional updates that align with your business today. Because when you’re confident in your website, you show up differently.

• You sell differently.
• You speak differently.
• You believe in your offer again — and that energy is magnetic.

Ready to Move Past Your Website Shame? Start Here.

If you’re ready to ditch the website shame and finally have a business that actually reflects your value — I’d love to invite you to my 3-day workshop: Unlock Your In-Demand Brand.

Together, we’ll clean up your visuals, dial in your messaging, and create a brand that reflects your next-level self — without the tech overwhelm. Grab your seat here: jessierichardsdesigns.com/workshop

You’ll walk away with:

• A clear, confident message that connects
• A brand that looks and feels premium — without being “extra”
• And a website that does the heavy lifting so you don’t have to

Your brand is growing, and your site should grow with it.

Take the first step toward clarity and confidence. Update your brand visuals. Refine your messaging. Simplify your design. And most of all? Believe in the value you bring to the table.

I’m cheering you on every step of the way.