Let’s talk about something that might ruffle a few feathers: Funnels aren’t the magic bullet you’ve been told they are.
Yep, I said it.
Funnels are a tool — an amazing one, no doubt. They help automate your sales process, streamline your buyer journey, and save you time.
But if you’ve ever built a funnel, launched it, and then stared at crickets wondering why no one is buying…
You’re not alone. And you’re not doing it wrong.
You’re just missing the foundation.
Because the truth is: Funnels don’t convert when people don’t trust you.And that trust? It’s not built in the funnel — it’s built in your brand.
🎧 Prefer to listen? This post is based on Episode 34 of the Waves of Impact Podcast! Click below to tune in!
Why Funnels Aren’t Enough
You could have the best funnel strategy in the world:
→ The freebie
→ The nurture sequence
→ The sales emails
→ The limited-time offer countdown
But if your brand feels off…
If your website doesn’t match your vibe or the value of your offer…
If your messaging is vague or your visuals feel DIY…
People won’t buy.
Not because your offer isn’t good — but because they’re unsure if they can trust you to deliver.Funnels help facilitate the sale.
But your brand is what creates the desire to buy.
What Funnels Are Missing (That Your Brand Can Deliver)
- Clarity — about who you help and how you help them
- Credibility — backed by a polished, professional digital presence
- Connection — built through consistent visuals, tone, and messaging
- Confidence — in YOU as the expert and the guide they’ve been looking for
Think of your funnel as the tour guide…
But your brand? It’s the destination. It’s what people are buying into — your values, your vibe, your promise.
Here’s A Real-Life Client Example
One of my students had a full funnel built — lead magnet, landing page, and all.
The tech worked. The emails sent. But her sales were dead in the water.
After we clarified her message, redesigned her visuals, and updated her website to reflect her expertise?Her conversions tripled.
Not because the funnel changed. But because her brand finally built the trust her funnel needed to perform.
So If You’re Feeling Stuck…
If you’ve been funnel-hopping and still not seeing the results you want — The issue might not be your funnel. It might be your brand presence.
Ask yourself:
- Does my website clearly communicate my offer and my value?
- Do my visuals reflect the level of transformation I deliver?
- Does my messaging speak directly to the dream client I want to attract?
- Do I look like someone they can trust with their money and their goals?
If you’re cringing even a little… you’re not alone.
And this is exactly the work we do inside my live workshop.
Ready to Build a Brand That Converts?
Your funnel can’t carry the whole business — and it shouldn’t have to. Let’s build the brand that does.
If this hits home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.
Join me in my 3-day live workshop: Unlock Your In-Demand Brand.
This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.
We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.
This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.
I’ll walk you through the exact steps to:
- Why your current branding might be blocking conversions
- The 3-second test your website needs to pass
- How to align your visuals, message, and positioning to attract premium buyers
Your funnel can drive the sale. But your website backs it up with authority, testimonials, and trust.
Your dream client is Googling you.
They’re stalking your site before they buy.
They’re making split-second judgments based on how you show up.
Build the brand that creates impact and income — because it actually connects.
