If your homepage isn’t converting visitors into paying clients, it’s time to rethink your layout. In this post, I’m walking you through what goes into a high-converting homepage layout — so you can turn casual visitors into confident buyers with just a few strategic changes.

Have you ever launched a website and thought…
“This is it. People are going to finally understand what I offer. I’m going to start booking clients on autopilot.”

But then… nothing?

You’re not alone. So many business owners pour time, energy, and money into building a beautiful website — but when it comes to converting visitors into clients? Crickets.

The truth is, a pretty site isn’t enough.
Your homepage is the first impression of your business — and in most cases, it’s either pulling people in… or pushing them away.

So if you’ve ever felt like your website is just sitting there looking cute but doing nothing for your business, this post is for you.

🎧 Prefer to listen? This post is based on Episode 18 of the Waves of Impact Podcast! Click below to tune in!

The “Looks Legit” Test: How Visitors Decide to Trust You in Seconds

Imagine this — someone clicks the link in your bio and lands on your homepage. In less than 5 seconds, they’re asking:

“Can I trust this person?”
“Is this business real?”
“Is this for me?”Your homepage should answer those questions immediately.

Here Are the 5 Must-Have Homepage Sections You Need:

These five elements are what take your homepage from a generic landing space to a high-converting homepage layout that actually supports your business goals.

1. The Above-the-Fold Clarity Statement
This is the first thing people see — and it needs to be crystal clear what you do and who you help. No fluff, no jargon. Just a simple sentence that says “Here’s how I can help you.”

2. A Strong Call-to-Action (early!)
Don’t make people scroll to find what to do next. Put your most important CTA (book a call, download your freebie, join your waitlist) right up top.

3. Your Credibility Builder
People buy from those they trust. Show a headshot, a mini bio, a few testimonials, or logos of places you’ve been featured. This builds authority even if you’re not “famous.”

4. Tease the Transformation
Don’t just list what you do — show what’s possible. Paint a picture of how your client’s life or biz will change after working with you.

5. A Clear Final CTA
Reinforce the next step again at the bottom of the page. Keep it simple, confident, and easy to follow.

Ready to build your own high-converting homepage layout? Start by applying these five essential sections — and watch your website finally start doing its job.

If Your Website Isn’t Converting, Start Here

If you’re missing even one of those things, don’t panic — you can absolutely tweak it. And if you’re like, “Jessie, I don’t even know where to start with my site,” then let me make it easy for you.Inside my Website Launch Academy, I walk you through exactly how to build a homepage that converts. And yep — it includes done-for-you templates, prompts, layouts, everything.

Check out the Website Launch Academy — my step-by-step program for service providers and coaches who are ready to build a site that finally works for them.✨ Learn more or join the waitlist at: https://jessierichardsdesigns.com/wl

Remember — you’ve got this, and I’m here to support you every step of the way. Entrepreneurship is messy sometimes, but to succeed and truly reach your goals, you’ve got to be willing to ride the waves!