You’re showing up. You’re putting in the work. You’ve invested in programs, tried new tools, followed all the expert advice… So why isn’t your business strategy working?

If you’ve been spinning your wheels trying tactic after tactic — one month you’re all-in on Instagram, the next you’re rebuilding your entire funnel — this post is for you.

Let’s talk about how strategy-hopping is keeping you stuck in your business (and more importantly, what to do instead).

Because if you’re constantly switching from one guru, one platform, or one launch plan to the next… it’s no wonder things still feel disconnected.

It’s not about having the perfect strategy — it’s about having one that’s aligned.

Let’s unpack what’s really going on.

🎧 Prefer to listen? This post is based on Episode 31 of the Waves of Impact Podcast! Click below to tune in!

How Strategy-Hopping Is Keeping You Stuck

It might feel like you’re making progress when you jump into a new strategy.

You buy the course.
Download the freebie.
Update your content calendar for the third time this month.

But here’s the harsh truth: strategy-hopping is disguised self-sabotage.
It’s what happens when you chase results instead of clarity.

Every time you shift directions, you hit reset — which means:

• You never build momentum
• You don’t give your message time to land
• You confuse your audience (and yourself)

This is how strategy-hopping is keeping you stuck: by keeping you in a constant cycle of starting over instead of scaling up.

How Strategy-Hopping Impacts Your Brand

When you don’t stay consistent with your message, your brand starts to feel shaky. Your audience feels it.

They pick up on the mixed signals.
They start to question if you really know what you’re doing.
And the trust you’ve worked so hard to build? It starts to fade.

Think about it: how can someone trust you to guide them if your own direction keeps shifting?

Why We Do It (Spoiler: It’s Not Because You’re Lazy)

Strategy-hopping isn’t a sign of failure. It’s usually a sign of fear, impatience, or comparison.

• Fear of doing it wrong
• Impatience for quick results
• Comparison to others who “seem” to be doing better

It feels safer to chase a new method than it does to sit with the discomfort of slow progress or uncertainty.

But here’s the thing…

The businesses that scale?
They double down on alignment and consistency — not just shiny tactics.

What to Do Instead: Anchor Into Alignment

Instead of reaching for the next tactic, slow down and ask:

• What’s actually in alignment with the way I want to serve?
• What strategy feels sustainable for the season I’m in?
• Where have I been quitting too early instead of refining and committing?

Start by choosing one main platform, one core message, and one offer to get consistent with.

Then — and this is key — commit to giving it at least 90 days before pivoting.

Build a Brand That Feels Grounded and Clear

If you’re tired of second-guessing every post, every color, every launch plan — you don’t need a new guru. It’s time to pinpoint what’s missing from your current brand and walk away with a strategy that actually works — no guru-hopping required.

If this episode lights a fire in you — and you’re done bouncing from one plan to the next — I want to personally invite you to join me for my LIVE 3-Day Workshop: Unlock Your In-Demand Brand

You’ll learn:

• Why your message isn’t converting (and how to fix it)
• What builds trust quickly with your audience
• How to show up confidently without trying to do it all

If you’re tired of chasing the next best thing… let this be your turning point.

Save your seat now — I’m capping it at 15 people so I can give you real-time feedback, strategy, and support. Click the button below to reserve your spot.

Strategy-hopping might feel productive, but it’s really just a form of self-sabotage in disguise.

If you want to build a brand that stands out, gains traction, and earns trust… you have to stop starting over.

The truth is, you don’t need a brand-new strategy.
You need a sustainable one.
One that aligns with your strengths, your audience, and the impact you’re here to make.

You’ve got this — and I’m here cheering you on the whole way.