Your funnel should work with your website — not compete with it.
There’s a lot of noise online telling entrepreneurs that “websites are dead” or “funnels are all you need.”
And if you’ve ever been tempted to go all-in on a funnel and skip the website altogether… I get it. Funnels promise speed. Focus. Sales.
But your website isn’t dead — your old strategy is.
And if you’re only relying on a sales funnel to grow your business? You’re leaving trust, visibility, and long-term scalability on the table.
Today, I’m walking you through how to build a website that actually supports your funnel — not replaces it. So you can create a brand ecosystem that builds trust, drives conversions, and scales with you.
🎧 Prefer to listen? This post is based on Episode 36 of the Waves of Impact Podcast! Click below to tune in!
Mistake #1: Your Funnel and Website Look Nothing Alike
Your funnel’s sales page might be cute… But if your main website looks outdated or off-brand?
That visual disconnect instantly erodes trust.Remember: Confused people don’t buy.
Your brand should feel cohesive across every single touchpoint — from your homepage to your thank-you page.
Mistake #2: Skipping the Website Altogether
Funnels are great for focused conversion. But a website gives your audience a place to:
- Learn more about you and your offers
- Binge your content
- Build trust before they’re ready to buy
- Explore your services, testimonials, or blog
In short? Your funnel sells. Your website scales.
Mistake #3: Expecting Your Funnel to Do Everything
Not every lead who enters your funnel is ready to buy.
But if they’re curious and want to dig deeper — and you don’t have a website that shows your credibility, thought leadership, and offer suite?They’re going to bounce.
(Or worse — buy from someone else who does have a strong online presence.)
How to Make Your Website & Funnel Work Together
To really build a website that supports your funnel, here’s the winning combo:
- Cohesive Branding – Match your fonts, colors, voice, and tone across your funnel and your site
- Strategic Cross-Linking – Feature your funnel on your homepage, link it inside blog posts, and direct social traffic both ways
- Clear Buyer Journey – Let your website handle the “know + like,” and your funnel handle the “trust + buy”
Ready to Create a Website That Supports Your Funnel?
If this episode hit home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.
Join me in my 3-day live workshop: Unlock Your In-Demand Brand.
This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.
We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.
This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.
I’ll walk you through the exact steps to:
- Identify the gaps in your current website + brand
- Learn what makes people actually trust and buy from you
- And confidently evolve your online presence so you can attract more aligned clients (without overhauling everything)
You don’t have to choose between a website or a funnel.
When you do this right, they can work together to build trust, amplify your message, and drive consistent sales — without burning you out.
