Your funnel should work with your website — not compete with it.

There’s a lot of noise online telling entrepreneurs that “websites are dead” or “funnels are all you need.”

And if you’ve ever been tempted to go all-in on a funnel and skip the website altogether… I get it. Funnels promise speed. Focus. Sales.

But your website isn’t dead — your old strategy is.

And if you’re only relying on a sales funnel to grow your business? You’re leaving trust, visibility, and long-term scalability on the table.

Today, I’m walking you through how to build a website that actually supports your funnel — not replaces it. So you can create a brand ecosystem that builds trust, drives conversions, and scales with you.

🎧 Prefer to listen? This post is based on Episode 36 of the Waves of Impact Podcast! Click below to tune in!

Mistake #1: Your Funnel and Website Look Nothing Alike

Your funnel’s sales page might be cute… But if your main website looks outdated or off-brand?

That visual disconnect instantly erodes trust.Remember: Confused people don’t buy.

Your brand should feel cohesive across every single touchpoint — from your homepage to your thank-you page.

Mistake #2: Skipping the Website Altogether

Funnels are great for focused conversion. But a website gives your audience a place to:

• Learn more about you and your offers
• Binge your content
• Build trust before they’re ready to buy
• Explore your services, testimonials, or blog

In short? Your funnel sells. Your website scales.

Mistake #3: Expecting Your Funnel to Do Everything

Not every lead who enters your funnel is ready to buy.

But if they’re curious and want to dig deeper — and you don’t have a website that shows your credibility, thought leadership, and offer suite?They’re going to bounce.

(Or worse — buy from someone else who does have a strong online presence.)

How to Make Your Website & Funnel Work Together

To really build a website that supports your funnel, here’s the winning combo: 

• Cohesive Branding – Match your fonts, colors, voice, and tone across your funnel and your site
• Strategic Cross-Linking – Feature your funnel on your homepage, link it inside blog posts, and direct social traffic both ways
• Clear Buyer Journey – Let your website handle the “know + like,” and your funnel handle the “trust + buy”

Ready to Create a Website That Supports Your Funnel?

If this episode hit home and you’re ready to create a website that works with your brand, not against it — I’ve got something just for you.

Join me in my 3-day live workshop: Unlock Your In-Demand Brand.

This is a high-impact workshop designed for online entrepreneurs just like you — women ready to finally create a brand and website that match the value of their offers.

We’re talking clarity, credibility, and the kind of confidence that shows up before you even say a word.

This isn’t just another PDF. It’s a hands-on workshop to help you finally ditch the duct-taped branding and step into your next level. You can save your seat right now at jessierichardsdesigns.com/workshop.

I’ll walk you through the exact steps to:

• Identify the gaps in your current website + brand
  
• Learn what makes people actually trust and buy from you
  
• And confidently evolve your online presence so you can attract more aligned clients (without overhauling everything)

You don’t have to choose between a website or a funnel.

When you do this right, they can work together to build trust, amplify your message, and drive consistent sales — without burning you out.