Hey there, business bestie! Welcome back to the Waves of Impact Podcast, where we ride the waves of entrepreneurship together. I’m your host, Jessie Richards, and today we are diving into how to help you fix your online brand to attract more customers.
If you’re tuning in today feeling stuck in the trenches of No New Customers-Ville, I’ve been there, and it totally sucks. But you’re in luck because today we’re uncovering the top reasons that could be costing you customers—plus tips on exactly how to fix them.
Listen to this episode on the podcast by clicking the play button below or if you prefer reading instead, continue to the blog post below the player.
How Lack of Clarity Affects Your Online Brand
The first reason your brand might not be hitting the mark is lack of clarity. Picture this: you’re scrolling through Instagram, and you stumble upon a brand that catches your eye. But as you delve deeper, you find yourself scratching your head, wondering what exactly they offer and why you should care. Sound familiar? That’s the kiss of death in the world of online business, my friend.
Every successful brand has a story behind it—a driving force that sets it apart from the competition. So ask yourself: What inspired you to start your business? What gets you out of bed in the morning? Sharing your why not only humanizes your brand but also creates a powerful emotional connection with your audience.
Get comfortable sharing your “Why.” What drives your business? Sharing your purpose not only humanizes your brand but also creates a powerful emotional connection with your audience.
Ensure Consistent Branding Across All Platforms
Another culprit that might be sinking your ship is inconsistent branding. Imagine stumbling upon a brand on Pinterest that stops you dead in your tracks. You click through to their website, only to find it feels like you’ve stepped into a completely different universe. Talk about a letdown!
Your visual identity is what sets you apart from everyone else doing what you do. So ask yourself: What colors evoke the emotions you want your audience to feel? What fonts reflect your brand’s personality? By answering these questions, you’ll create a visual identity that’s as unique as you are.
Create a mood board or Pinterest board that captures the colors, fonts, and imagery that resonate with your brand. Use this consistently across your website and social media profiles to attract more customers.
Embrace Customer Feedback to Improve Your Online Brand
One of the trickiest aspects of running an online business is responding to feedback with professionalism and grace. Sometimes your fingers want to type a snappy comeback to rude feedback, or maybe you want to ignore negative comments altogether. But if you want to stay in business, you need to learn how to handle customer feedback with class.
Instead of taking criticism personally, ask yourself: What can I learn from this experience? How can I use this feedback to improve my product or service? Embracing criticism as an opportunity for growth will not only improve your brand but also build trust with your audience.
Take a deep breath and approach criticism with curiosity. Use valid feedback to improve your products or services, and thank customers for their insights, even if they’re not constructive.
Boost Engagement to Attract More Customers
Next up, we’re tackling lack of engagement. Building a thriving brand is all about relationships, business bestie. If you’re treating your audience like a one-way street, you’re missing out on valuable opportunities to connect and build trust.
In a world of perfectly curated feeds, authenticity is like a breath of fresh air. So ask yourself: How can I show up authentically for my audience? What vulnerabilities can I share that make me relatable? Embracing your imperfections and sharing your journey with honesty and transparency will build trust with your audience.
Personalize your interactions with customers. Embrace your vulnerabilities and share your journey to create deeper connections that attract more customers.
Let The Data Drive Your Decisions
If you’re anything like me, checking your analytics can feel overwhelming. But here’s the thing—your analytics are essential for understanding what’s working, what’s not, and how to increase your website traffic and engagement.
Your analytics provide a peek behind the curtain and show you what your audience loves and what they don’t engage with. Understanding your audience’s preferences allows you to create more relevant content that resonates with them.
Review your website and social media analytics. Identify key metrics that align with your business goals and make adjustments accordingly.
Your Next Step
Whoa, business bestie! There you have it — the top reasons your online brand might not be attracting as many customers as you’d like, along with actionable steps to turn the tide.
Ready to attract more customers to your business? Grab my free guide: How To Turn Strangers Into Paying Customers Online. In this free 7-step blueprint, you’ll learn how to start attracting total strangers to your online business and turn them into happy, paying customers. Grab the FREE guide here or by clicking the button below.
Remember, you’ve got this, and I’m here to support you every step of the way. Entrepreneurship can be messy sometimes, but to succeed and truly reach your goals, you’ve got to be willing to ride the waves!
