Let’s be real for a second… You didn’t start your business to blend in.

And you definitely didn’t put in the work to become a sought-after coach just to hide behind a brand that doesn’t reflect your expertise. If your website design as a coach feels like a placeholder, or if you’ve been telling yourself “It’s fine for now,” this post is your wake-up call.

🎧 Prefer to listen? This post is based on Episode 25 of the Waves of Impact Podcast! Click below to tune in!

Your Brand Is Giving Side Hustle Energy

In today’s crowded online space, high-quality website design for coaches is one of the strongest signals of credibility. A brand that’s costing you sales usually looks like this:

• Confusing messaging that makes people ask, “Wait… what do you do again?”
• Inconsistent visuals that look like five different Canva templates thrown into a blender
• Pages that “get the job done” but don’t sell your value

Here’s what those branding mistakes that cost you sales actually look like:

• You hesitate to promote your offers
• You overexplain on sales calls
• You undercharge because deep down, you don’t feel ready to raise your rates

It’s not about being flashy. It’s about being aligned, confident, and unforgettable.

Going From Disconnected to Having An In-Demand Brand

One of my past clients (we’ll call her Kelly) had just wrapped her biggest launch… and still didn’t hit her numbers.

She thought she needed to add more to her offer or run more ads. But when I looked at her brand, it was clear:

Her visuals and messaging were from two years ago. She had evolved — but her brand didn’t match that next level energy. And that mismatch was sending mixed signals to her audience. They were seeing a beginner brand… for an expert-level service.

Once we refined her brand presence — cleaned up her color palette, simplified her site, and clarified her messaging — she went from converting at 16% to converting at a whopping 47%!

Same offer. Same strategy. But now her brand backed it up.

That’s what happens when you fix the branding mistakes that cost you sales.

If you want to stand out and attract premium clients, you need more than a ‘just okay’ site — you need strategic website design for coaches that’s built to convert.

Your Duct-Taped Website Design Is Over

You’re not building a starter business anymore. You’re ready to be seen, trusted, and chosen. And it starts with the way you show up. It’s time to shift from “just having a website” to creating a customer journey that actually works.

Join me for my live 3-day workshop: Unlock Your In-Demand Brand — This workshop is designed to help you clarify your messaging, elevate your brand, and map out a website strategy that attracts your dream clients. Save your seat now! I’m capping this live workshop at 15 people to keep it it personal, focused, and full of real-time feedback and strategy.

This is a high-impact, high-clarity experience where I’ll guide you through:

• Claiming your next-level identity (so you stop playing small online)
  
• Uncovering what’s actually holding your brand back from attracting premium clients
  
• And map out the exact strategy for building a brand presence that turns heads and converts into sales — without starting from scratch

This isn’t fluff. This is the work that shifts how you’re seen online, how you show up, and who you attract in the process. Save your seat now at www.jessierichardsdesigns.com/workshop

You’ve done the hard work to get here. Let’s make sure your brand has all it needs to prove it.

And remember — your brand isn’t just how you show up…

It’s how people feel when they meet your business for the first time. Let’s make them feel something that sells.