Hey there, business bestie! Let’s talk about something that could completely change how you sell in your business: your customer journey.
Tell me if this sounds familiar…
- You’re posting on Instagram, showing up in stories, and engaging with your audience—but you’re still not getting consistent sales.
- You know your offer is amazing, but people aren’t buying as quickly as you thought they would.
- Or maybe you’re landing a few clients here and there, but it feels exhausting—like you have to manually convince every single person to work with you.
If any of that sounds familiar, you’re not alone. But here’s the truth:
❌ The problem isn’t your offer.
❌ It’s not your pricing.
❌ It’s not even your marketing strategy.
The real issue? Your customer journey (or lack of one.) ✨
Therefore, when your customer journey is broken, confusing, or missing key steps, potential clients fall through the cracks before they ever get to the buying stage.
But when you have a customer journey that is clear, strategic, and seamless, sales start to feel effortless. Clients come to you already warmed up, excited, and ready to buy—without you having to chase them down or “hard sell.”
🎧 Prefer to listen? This post is based on Episode 12 of the Waves of Impact Podcast! Click below to tune in!
Ready? Let’s dive into:
- The 4 key stages of the customer journey that turn strangers into paying clients.
- How to identify and fix the gaps in your journey that could be costing you sales.
- Simple, actionable steps to create a seamless customer experience that leads to effortless sales.
Why Your Customer Journey Matters
Here’s something most people don’t realize: People don’t just wake up one day and decide to buy from you.
A new lead has to go through a process before they feel ready to invest. They need to:
1️⃣ Discover you
2️⃣ Learn to trust you
3️⃣ See the value of what you offer
4️⃣ Then, make the decision to buyIf any of those steps are missing, unclear, or rushed, people won’t buy—not because your offer isn’t good, but because they aren’t ready.
The 4 Stages of a High-Converting Customer Journey
Every customer goes through these 4 key stages before making a purchase:
1️⃣ Awareness – They discover you
2️⃣ Consideration – They learn more and start trusting you
3️⃣ Decision – They’re ready to buy
4️⃣ Advocacy – They love their experience and tell others
1. AWARENESS – Attracting New People to Your Brand
This is where people first discover you — through Instagram, Pinterest, a podcast, or word-of-mouth.
The key? They need to instantly understand who you help and what you do.
❌ Common mistakes:
- First, your website, your bio, or your social media accounts don’t clearly communicate who you serve and how you help them.
- Second, new visitors land on your content, but don’t see an easy next step to keep engaging with you.
Go to your Instagram bio or website homepage and ask yourself:
Would a brand-new person immediately understand what I do and how I can help them? If not, tweak your messaging to make it clear and compelling.
2. CONSIDERATION – Building Trust & Nurturing Your Audience
Now that they’ve found you, they need to trust you before they buy from you.
This is where your content, emails, and freebies come in. People want to see proof that you can help them—so your job is to provide value, answer their questions, and show them what’s possible.
❌ Common mistake: You’re showing up on social media, but you don’t have a clear way to nurture your audience (like a freebie or email list).
You’re expecting people to buy after one or two Instagram posts instead of building trust over time.
Create a free resource (also known as a ‘freebie’ or a lead magnet) that gives new leads a next step after they find you. Example: My Perfect Customer Journey Map freebie! 😉 (More on that at the end of this blog post!)
3. DECISION – Making It Easy for People to Buy from You
Here’s the truth: If people are confused about how to buy from you, they won’t.
❌ Common mistake: There’s no clear Call to Action (CTA) – like “Book a Call” or “Enroll Now”.
Let’s be real… Sales pages can be really confusing and overwhelming. To make it easy for your audience to take the next step with you (aka BUY from you), make your copy clear and compelling. Then, have a button that takes them to the next step.
Make sure you have a simple, streamlined way for people to buy. Add a clear CTA to your website and social media to lead your audience to taking the next step with you. Instead of “DM me for details,” you could add a booking page for your audience to schedule a time on your calendar to chat.
4. ADVOCACY – Turning Clients into Raving Fans
Once someone buys from you, don’t just disappear! Your happiest clients are your best salespeople — they’ll tell their friends, write reviews, and bring you new leads on autopilot.
✔️ Follow up with happy clients and ask for a testimonial.
✔️ Offer a referral program or bonus for sending new leads your way.
Conclusion:
Finally, if your sales feel hard or they aren’t flowing in easily, chances are your customer journey needs some tweaking. Fix your customer journey, and sales will feel effortless.
Feeling overwhelmed with the thought of putting this all together? Don’t worry… I’ve got something to make this easier. Download my FREE “Perfect Customer Journey Map”— a step-by-step guide to transforming your website into a client-converting machine. https://jessierichardsdesigns.com/map
💬 What’s ONE thing you’d love to change about your website? Drop a comment below or tag me on Instagram @JessieRichardsDesigns!
Remember, you’ve got this, and I’m here to support you every step of the way. Entrepreneurship can be messy sometimes, but to succeed and truly reach your goals, you’ve got to be willing to ride the waves!
