Have you ever created an offer you were so proud of — only to hear… crickets? No matter how polished your website looked, how consistently you posted, or how valuable your freebie was, people just weren’t buying the way you hoped. And that’s because understanding the reasons people buy is a whole different game. They’re […]

A few years ago, I had a client — a talented coach for content creators — who was doing everything right on paper. Solid traffic? Check.Engaged email list? Check.Great content? Double check. But when it came to actually booking clients?Nothing was happening. And it all traced back to a question so many entrepreneurs struggle with:Should […]

Have you ever spent way too much time crafting the perfect freebie? You pour hours into designing it, making sure it looks professional, and pack it with as much value as possible. You make sure everything is setup for an easy delivery and think… “This is it! This high-converting freebie is going to bring in […]

I was in the middle of negotiating yet another snack with my toddler when my phone buzzed. A client had emailed me with a question about how to streamline their sales process, and before I could respond, another notification popped up — this time, a DM from someone asking how to book a call. Before […]

I still remember the day Instagram crashed for hours. It made me realize why your business needs a website that works for you — because relying only on social media is a risk most entrepreneurs don’t think about. At first, I thought Instagram going down was just a glitch, but when I refreshed my feed […]