Hey hey! Jessie Richards here and as a small business owner myself, I know firsthand the importance of having a website. Not only does it serve as a virtual storefront for your business, but it also helps you connect with your customers and reach a wider audience. In this blog post, I want to share with you 10 Benefits of a website for Entrepreneurs, and how optimizing it for SEO can help take your business to the next level.
After 8 Years in business, here’s Why Entrepreneurs Need A Website
1. Increased visibility and accessibility
Having a website makes it easier for potential customers to find you online. With over 4 billion people on the internet worldwide, having an online presence is crucial for small businesses to reach a wider audience. Your website is your virtual storefront and allows you to showcase your products and services, and provide information about your business, making it more accessible to your customers.
2. Establishes credibility
A well-designed website can help establish your business as a credible and trustworthy source. Your website can feature customer reviews, testimonials, and awards, all of which can help build trust with potential customers.
These are often overlooked and underrated, but think about what you do before you make a purchase online… you check the reviews and testimonials right?! Utilize this by sprinkling customer reviews everywhere – your website, your stories, your social feeds – Everywhere. Just like this…
3. Builds your brand
Your website is an extension of your brand, and having a well-designed website can help solidify your brand identity. From your logo and color scheme to the tone of your copy, your website can help communicate your brand’s personality and values to your audience.
If you don’t have a cohesive brand that your audience can recognize when they see it, I recommend getting clear on your brand colors, fonts, and the overall look and feel you want your brand to express. Need help with this? I got you Business Bestie!
That’s exactly why I created Brand Builder Kit.
The Brand Builder Kit is a brand new All-in-One Branding Template Pack with 28 templates and 10 step-by-step modules to help you confidently show up online with credibility and authority through a cohesive Brand that attracts your perfect customers. You can learn more here.
4. Provides 24/7 customer support
Your website is always available, providing customers with the ability to find information, make purchases, and ask questions at any time. This can be especially helpful for small businesses with limited resources, as it allows you to provide customer support without needing to be available around the clock. *happy dance*
This is where your Contact Page on your website comes in handy. A few musts for an effective contact page: a simple contact form, sharing your domain email, your business hours, and typical response time. And if you want to, you can include a button for your audience to book a call with you.
5. Increases sales
A website can help increase sales by making it easier for customers to find and purchase your products or services. With features such as online shopping carts and secure payment gateways, your website can help streamline the purchasing process and increase customer satisfaction.
I get it though… With so many options available for online payment processors, it can feel overwhelming knowing which one is best for you and your business needs. I recently went on a hunt for this in my own business and here’s what I found.
6. Improves customer engagement
Your website can be a powerful tool for engaging with your customers. From social media integrations to email marketing, your website can help you connect with your audience in meaningful ways, fostering long-term relationships and brand loyalty.
One of the best ways to increase your audience engagement is by creating a marketing funnel. First offering something (typically a free digital download) that is full of value and can be consumed in about 5-10 minutes in exchange for their name and email.
7. Provides valuable analytics
With tools such as Google Analytics, you can gain valuable insights into how your website is performing, allowing you to make data-driven decisions about how to improve your website and optimize your marketing efforts.
You can install Google Analytics on your website for free and get tons of helpful information: average engagement time, total views per page, conversions, and more.
8. Levels the playing field
Having a website can help level the playing field, allowing your business to compete with those larger companies. A well-designed website and a strong SEO strategy will help your business rank higher in search engine results, making YOU more visible to potential customers.
9. Saves time and resources
Your website can help you save time and resources by providing information to your customers, automating certain tasks, and streamlining your business operations. This will ultimately free up time for you to focus on other important things in your life and business.
10. Increases flexibility
Your website can be updated and changed easily, allowing you to adapt to changing business needs and customer demands. This flexibility can help you stay competitive in a constantly evolving market.
After building websites on WordPress for years, I found a new platform that I absolutely LOVE. It’s called Showit and it makes creating a custom website so fun! Anything you can dream up, you can create with Showit’s user-friendly interface.
So here’s the thing…
Entrepreneurs need a website, but not just any website. Your website should be easy to navigate, visually appealing, and provide a seamless experience for your visitors. This means having clear calls to action, using high-quality images, and making sure your website is mobile-responsive. Remember, your website is often the first impression someone will have of your business, so make it count!
What are you waiting for? Need help getting started on your website… I got you!
Alright Business Bestie, if you have gotten here, you know that having a website for your business can provide numerous benefits, from increased visibility and credibility to improved customer engagement and sales. By optimizing your website for SEO, you can further maximize these benefits, helping to take your business to the next level. Cheers to your website launch!